Tsunami warning! Perhaps you saw Saturday evening at the NRJ Music Awards on TF1. Aya Nakamura is a phenomenon of the year without abusing speech. With 400 million views on YouTube … 225 million for the only "Djadja", addictive chorus, this sculptural beauty 1m74, as proud as direct for spectators, has become a star among young girls. His new album "Nakamura", released a week ago, is already exploding all records in streaming, and even chasing the superhero Boob rap, rather forty in this game.
VIDEO. "Djadja", "behavior": Aya Nakamura decrypts the lyrics of her songs
Her magical mixture: her voice "a mix of Africa and suburbs," a tale of betrayal and feminine pride that appeals to young women. The 23-year-old artist, the mother of a three-year-old girl, has imposed her life on social networks. "I started with videos on Facebook and Instagram, and the neighbors begged me to go to the studio, I was a little-known singer in the neighborhood," says a young woman, formed in a combination of Adidas, recalling the outfit of Kill Bill, the vengeful heroine of Quentin Tarantino.
His neighborhood: they are "3000" in Aulnay-sous-Bois, the gigantic city of Seine-Saint-Denis with a difficult reputation … but this did not affect the small Aya Danioko. The elder of five children's siblings (including one boy) grew up there, dreaming about the fate of his eldest senior. "Small, I was marked by girls like Amel Bent in telecrochet, girls who looked like me. When I grow up, I would like to go too far. The teenager is saturated with Usher's musical style, the favorite of his ladies from that time. "I sang in my bedroom in pajamas, I drank my sister and started writing songs."
She quickly stops learning because she "dislikes" and strengthens all kinds of music, "rock, soul, all styles Afro, Caribbean and zouk, a lot of zouk …" writing everything that goes through his head. But he keeps his professional ambitions in secret. "Nobody would take me seriously, neither support my family nor teachers, I was told This is not a jobthen asked Do you have a label, do you know someone, do you have a studio? "
The 23-year-old artist has imposed her life on social networks. / PARISIEN / Frédéric DUGIT
"This is not adaptation for me"
At just a few months old when she came to France from her native Mali, she belongs to the generation that plays with its cultural heritage to modernize it. Especially that his mother knows the song well. In the true sense of the word. "She spent the first 40 euros for my first studio session because she is also an artist in her own way as a cherry," says Aya Nakamura. Understand: a person who has a high status in African culture as a messenger of oral culture.
Since then, diva district has been impressed by her writing style and her words, which have since become part of the common language of teenagers. "I often ask what it means In catchana Baby (Editorial: dog's sexual position) or bomb (used in his tubes "Djadja" or "Girls") that maybe people do it on purpose, they play with the artist. That's how I talk to my girlfriends every day and I will not be hindered because it's my personality. I am not adapting to me. "
Popular outside of borders
Insurance that gave him the weapon to win in the men's environment. "Rap is a medium man, it's hyperfifficile." "When you're a girl, it's hard." In the recording studio, I'm often the only girl, initially shocking, and then you get used to it. You have to have more character to impose yourself and you really know why You are simply to believe in yourself to enter this environment. "
/ LP / Delphine Goldsztejn
And it worked. "Today I am recognized from my back, even when I have sunglasses and a hat," she laughs. And add: "When I go to take bread, people are shocked to see me, my first reaction is to tell me but What do they have? And then, after I remember that I'm known. "Popularity beyond borders, especially in the Netherlands, where it was the first sale … first from Edith Piaf in 1961." There is also Romania, Portugal … I do not know why they love me the same way, they do not understand words, but I think it comes from the sound of my slang. "
And with full Olympia in two hours (March 31) and a trip that will come, the jacuzzi will most likely not cease in the near future.
EDITOR NOTE: 4/5
"Nakamura" from Aya Nakamura, Rec 118, Parlophone, 1 CD, 12.99 euros.