Arena Pavini – After the war machines with cards, from Rede, Itaú (SA :), offering the expectation of value for buyers, no interest, traffic copied by other competitors, now the dispute reaches the payment via a mobile phone.
On Monday, Itaú launched iti, a payment system using a QR code through the screen of a mobile phone without a card and a digital account. Today, PagSeguro (turn on NYSE 🙂 announced a huge advertising campaign for its digital bank, with the account and payment system also via a mobile phone, without a card. The company revealed the creation of the bank last night and the results for the first quarter. Traffic should affect competitors such as Cielo (SA :), GetNet and Safra.
PagSeguro had a net profit of 309.7 million RN, 5% lower than forecast by BTG Pactual (SA :), but 1% higher than expected by the market. This figure means an increase of 2% in the quarter and 75% in a year. The card transaction value (POS) was in line with expectations.
The main point of the company's conference call was entering the consumer services segment via PagBank, an application offering digital accounts, instant payments, payroll portability, debit and credit cards. According to BTG, this move means that PagSeguro joins other players, such as Stone and MELI, in the exploration of niches in addition to the services of acquiring traders through machinery.
With 4.4 million customers and being the largest publisher of prepaid cards in Brazil, the company already has an interesting number of customers who can make money from all these initiatives. According to PagSeguro, integrated banking + credits + software has a revenue potential 14-fold higher than in the case of buyers or buyers. The initiative also consolidates the client base of PagSeguro, which will be the main target group for the new platform.
BTG has a neutral recommendation for the role of PagSeguro, sold in New York, with a target price of USD 30.00.
By Pavini Arena
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