Charles Hoskinson, CEO of Cardano, announced that New Balance will use the Cardano block chain to authenticate its products.
According to a Crypto Briefing article from September 28, Charles Hoskinson, CEO of IOHK, a blockchain engineering startup, announced that the American footwear brand New Balance will use Cardano blockchain to allow its customers to verify the beginnings of a range of products.
Cardano and New Balance plan to launch the program worldwide. However, current plans do not include the use of an ADA token during this pilot project.
Hoskinson reportedly announced the association during Cardano's second anniversary at the Cardano Summit in Bulgaria's second largest city, Plovdiv.
Blockchain, global supply chain and health insurance
Many companies have already started implementing blockchain technology in their supply chains. As recently reported by Cointelegraph, Walmart uses blockchain technology to create a food tracking system based on Hyperledger Fabric from the Linux Foundation.
In August, the VeChain public blockchain platform teamed up with the Australian wine company Penfolds to launch a box of encrypted bottles of blockchain wine as part of the Traceability Platform Wine initiative
Cointelegraph announced in March that Carrefour has introduced its own blockchain-based milk monitoring solution, which, it reports, guarantees customers full product traceability throughout the entire supply chain from Farmers' storage shelves.