Solar PV and heat pumps are on the ‘menu’ that PPC will provide to consumers as part of its commercial policy modernization. At the same time, for good customers, the implementation of the “bonus” program is being prepared with a set of points that will be realized in cooperating companies, as well as in banks and other commercial companies.
These initiatives are outlined in the new 2021-2023 PPC business plan presented to investors by George Stassis’s chairman and CEO in order to prevent good customers from draining from the competition and then recovering. percentage of the so-called “Golden customers” without affecting the forecast that the total PPC market share will drop to 54% from 64% in September 2020.
Photovoltaics and heat pumps fit into the logic of providing energy services, according to which the company, in this case PPC, participates in the investment (or bears the full cost) and is repaid by receiving a share of the energy saving benefits for the consumer. At the same time, these initiatives are part of the strategy of electrifying heating, but also of saving energy and transforming consumers into consumers and producers (‘prosumers’).
When it comes to the loyalty program for good customers, the information shows that it will be aimed at customers without overdue debts and consuming more than 2,000 kilowatt hours per year. These customers will be targeted offers, and the loyalty program will receive a set of points that will be “translated” into discounts for purchases of products in partner companies.
The PPC business plan foresees investments totaling € 3.4 billion by 2023, 42% of which will be dedicated to the modernization of the distribution grid (including the installation of smart meters and reduction of losses such as theft), 34% in renewable energy sources and 21% in conventional energy, including hydroelectric energy.
It is also planned to further accelerate the unbundling, because in 2021, in addition to units 3 and 4 of Kardia, Megalopolis 3 will also be “shut down”, the withdrawal of which is planned for the end of 2022, blocks 1-4 of Agios Dimitrios will operate in 2022, and in 2023 Agios Dimitrios 5, Meliti and Megalopolis 4. After 2023, only the new Ptolemaida 5 lignite unit, which is currently under construction, will be operational. is expected to end in 2022.