The brick-and-mortar stores did not like this November, the long-awaited outbound movement did not want to show up, more people were not crowded in stores during the special consumer period of the year than ever before.
Black Friday, which has been popular in Hungary for many years to avoid overloading technology and physical mass, was announced by many stores 1-2 weeks in advance and extended its promotions by a few days or even weeks – and of course the expected heavy traffic and also in to maximize revenues. However, based on LocSight data, which provides a real-time BigData service based on anonymous location data from mobile phones, it didn’t really help the moderate visitor numbers compared to the previous changes.
While November traffic, which peaked on Black Friday in 2019, really saw a noticeable spike in the curves, this year the number of physical store visitors in November, including the last week of Black Friday, was practically equal, adding that more people she always shop on weekends. .
In terms of visitor numbers, Black Friday weekend was only around 4 percent above the November average for shopping centers.
The same figure is 3.5 percent for Auchan and Tesco stores and 5.2 percent for retail parks, said Tamás Hegedüs, one of the group’s analysts, at CBRE Hungary and Helix Consulting.
In this respect, the winners of the joint competition from Peszt and Csepel were Arcade, Polak and Westend. In Buda, Allee and Mammut compete for the title of the busiest square in November, followed by MOM Park and Campona. Of the “suburban retail parks” in County Pest, the so-called High in Vecsés and Market Central retail parks attracted the most visitors in November. Then there’s the Premier Outlet Center followed by the Buy-Way and Stop Shop III. and IV. district units.
This time Auchan won
In the eternal rivalry between Auchan and Tesco department stores, November this year. Auchan gained. The first three places were taken by the company’s stores in Budaörs, Dunakeszi and Soroksár in terms of number of visitors, followed by the Tesco stores in Budaörs, Fogarasi út and Pesti út.
It is important that the study is specific to the number of visitors, the different cart value in each location still slightly nuances the picture. Moreover, the visit rate of individual commercial units is also high.
The described aggregation applies only to physical stores, while the opposite trend is apparently observed in online stores.