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Chrome will hit sites containing "abuse" with total ad blocking
Image: IDGNS
The December edition will concern particularly onerous websites
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Google warns site owners that the Chrome browser will throw a hammer, blocking all ads if the website has information about what the search giant called "abuse."
"Starting December 2018, Chrome 71 will be removed all ads on a small number of pages with permanent fraud (underscores added), Wrote Vivek Sekhar, product manager at Google, in a post for a company blog.
Sekhara's threat did not emerge from nonbeing: Google released Chrome to take advantage of the offensive experience. A browser that has long been blocking pop-up ads and recently limited video automation has stopped unauthorized redirects this summer – where the link click opens the target in a new tab, but in no way opens an unwanted page in the previous active tab – from July & # 39; s Chrome 68. (It was not clear if it was turned on by default to enable them, it may still require a trip chrome: // flags and switching Framebusting requires the same origin or gesture of the user option.)
Google identified other abuses in a help document that referred to abuses such as fraudulent advertising and phishing attempts to fool the play buttons and fake system messages. Everyone had a relationship with online advertisements that Google considered suspicious.
Sekhar cited abuses as the reason why Chrome lowered the boom. "More than half of these dishonest experiences are not blocked by our current security set, and almost all contain malicious or misleading ads," he said, suggesting that Google had to do more.
That would turn off the financial tap of sites by scrubbing all ads from their sites. Google did not elaborate, saying only that pages with "persistent" abuses – leaving this undefined keyword – will be the target.
It was not clear whether users' complaints would be taken into account when Google made decisions about the goal on the site or whether to evaluate in a programming manner. Administrators are encouraged to use the Google Experience Abuse Report to see what abuse their websites may have if they exist.
"Site owners will have a 30-day window to fix the experiences tagged by the Report before Chrome deletes ads," Sekhar said.
Google is able to heal itself in this way – deciding what is and is unacceptable on the web – because of the enormous power it has in Chrome. Because most users use Chrome – the web application analytics provider puts the Chrome user's share in October at a record level of 66.4% on the computer, 63% on the mobile phone – when Google says "jump", websites must answer "how high?" otherwise it would be business suicide.
Chrome 71, which will enforce a new mandate, is due to be issued on December 8.
IDG News Service
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