Creating a smartphone that stands out in a crowded market is a difficult task, even for recognized players such as Sony.
The company's Xperia brand entered the 10th year in 2018, recently adding the XZ3 handset to the line. Sony has resisted the popular trend in its latest flagship model, opting for evolution rather than revolution – but did it do well to adopt a humble approach?
Design and display
You can easily confuse the last Xperia, XZ2, with XZ3, because the design is almost identical, except the edges are more curved, like the latest Samsung Galaxy S phones.
It certainly gives it an elegant look and is comfortable enough to hold it from one hand – something difficult to get thanks to the many large smartphones that have become a habit today.
However, the elegance owes to the glass material, susceptible to smudging, which stands out all the more on the black handset.
At 9.9 mm, XZ3 is slightly thinner than XZ2 11.1 mm, and also weighing 5 g less, now at 193 g, but it does not go far enough to remove the massive handset.
The back remains largely identical to its predecessor, including the awkward positioning of the fingerprint sensor in the middle.
The unprecedented economy and unique feature of Sony is a stunning OLED display that uses its strengths as a producer of TV sets from the Bravia range. The 6in 2160 × 1080 display offers an attractive color and one of the deepest blacks you'll find on your smartphone, making it ideal for watching movies and movies on the go.
Most of the XZ3 hardware is the same as before, with the identical Qualcomm Snapdragon 845 chip and 4 GB of RAM to cope with the speed of the phone.
Despite a reasonable specification sheet, the phone does not run as smoothly as it might seem, especially if there are many applications running in the background.
The Side Sense function, a function that allows you to tap one-way to bring up the most-used applications and shortcuts, is a nice addition, but destroys accidental touching – you might as well turn it off.
Sony also has no opportunity to upgrade the back camera by gluing it with a 19-megapixel snapper. Although the photos still look decent, they do not beat other Android devices, such as Google Pixel and OnePlus 6T phones.
Surprisingly, Sony decided to focus on the front camera, bumping into 13 megapixels, so you'll certainly notice the difference in your selfie.
Sony is doing well to keep the initial price of 699 pounds – with a tendency to increase every time, like other phone makers – but unfortunately XZ3 brings the match of its predecessor, instead of striving to improve it.
If you are looking for something with a beautiful display for watching movies, you are looking at the right place, because the display is certainly the only new and worthwhile part of XZ3.
The form of the phone holds great in one hand, but again, lowered by the massive weight.
Perhaps it is time for Sony to follow the path of the revolution, instead of sticking to a safe evolution.– Press Association