As part of the annual Spotify Wrapped campaign that began late yesterday evening, the streaming giant has partnered with the National Independent Venue Association (NIVA).
While 3,000 NIVA members are waiting for Congress to pass the Save Our Stages Act to preserve independent music clubs across the country, Spotify continues to shed light on their situation by taking over the tents of over 30 COVID closed-door music clubs and donating a total of 500,000 dollars to these scenes and the NIVA Emergency Relief Fund, and to commemorate the memorable concerts that have been held at venues (such as Aladdin in Portland, OR, above) from artists such as The Weeknd, Lady Gaga, Alicia Keys, Childish Gambino and others.
The NIVA Emergency Relief Fund was created to support America’s most vulnerable locations and aims to provide short-term relief to independent music club owners and promoters facing evictions or permanent closure due to the COVID-19 closure. The fund is designed to work hand in hand with federal and local programs to help meet the most urgent needs of the independent centers and organizers in the country and increase the likelihood that they will be able to fully reopen when safe to do so.
An NIVA poll earlier this year found that 90% of the country’s independent sites would be forced to shut down permanently if they did not receive federal aid.
“As 2020 ends, the live music industry enters its ninth month with no gigs, no income, no federal backing, and steadily rising debts. Music connects us all – as Spotify shows, it helped our friends, families and communities survive this turbulent year, ”said Stephen Sternshein, NIVA Co-Founder / Treasurer and Managing Partner of Heard Presents in Austin. “Everyone’s favorite artists started somewhere, and we are so grateful to Spotify for helping us tell these stories. The stories that artists like Bruce Springsteen, Lady Gaga, The Weeknd, The Strokes and many more began on the same scenes that are struggling to survive today. “
“In a year with so many twists and turns, your first reaction may be to look forward to the future and forget about difficult times. But it would mean discrediting all the amazing work that creators, fans, clubs and activists have put their hearts into this year, ”said Dan Brill, Creative Director, Global Group at Spotify. “Therefore, instead of turning our backs on 2020, we wanted to appreciate those who gave us hope – people who, despite difficult circumstances, found a way to breathe magic into our world and give us hope for a better tomorrow. “