Monday , August 2 2021

Diego Maradona’s legacy: hotel, villas, cars, but the greatest wealth yet to come Sports

According to the American website, Maradona is one of the highest paid footballers of his time.

The Argentinian, who shone for both Argentina’s national team and Napoli club between 1980 and 1990, earns an estimated 500 million. dollars (420 million euros) – this is how much he earned as a footballer and coach and advertising various goods.

But, spitting wealth and allowing himself an elegant life, he always kept the left side.

“I don’t think he saw the discrepancy between money and left-wing politics,” explained Simon Chawick, sports marketing specialist at the University of Lyon. “According to his concept, he saw himself as two people: Diego, a slum child in Buenos Aires, and Maradon, as a world football celebrity.”

VIDEO: Remember the life of legendary footballer Diego Maradona: “Seeing the ball and chasing it – it makes me the happiest person in the world”

For the rest of his life, Maradona had a contract with the German sportswear manufacturer Puma, except for a brief collaboration with Japanese Mizuno when he returned to Boca Juniors in 1995.

In 1982, when the time came to pay more and more for football stars, he donated his jersey to a young fan for a bottle of Coca Cola. He was then invited to his advertisements by Hublot, the watch dealer Konami (computer games, EA (FIFA)). Soccer schools hammer his name to his door in China. Castro.

Most of the money dissolved, but the investments and real estate remained: a factory in Venezuela, a hotel in Havana, several apartments and flats in Buenos Aires, 300,000. value of jewelry received for arrival in Belarus.

Still luxury cars in Argentina and Dubai, where he earned 300,000. Working as a coach. Rolls Royce and 145 thousand. BMW values.

It is estimated that there are around 75 million left. the value of the estate, as well as the advertising contracts that his relatives will now deal with – a former wife with two daughters, three more recognizable children and at least three more unrecognized people live in Cuba.

According to sources close to the family, cited by the AFP agency, the divisions may turn into a “fierce struggle”.

The Italian tax authorities are still demanding $ 35 million. taxes for these seven offensive seasons in Naples (1984-1991), so there should also be a division of property.

The legend of D. Maradona will have no boundaries like material wealth.

Its image, rather than a house or a car, should bring financial benefits to those who will run its brand.

“After his death, the vision of a man who was a gifted footballer, wearing short shorts and dark curls was reinforced. Everyone will want to emphasize these qualities and try to cover up the bad moments in life, predicted Alexandre Juillard, special correspondent of L’Equipe Argentina in 2010. The author of the biography about D. Maradona was published in 2016, and he also translated the story of the legendary footballer about the triumph of the Argentina national team at the 1986 World Cup (“My Truth”, 2016).

VIDEO: The whole world in mourning: thousands of people with tears in their eyes came to say goodbye to Diego Maradona

The shoes of his name, which Puma started to produce with the Eusebio and Pele advertising, but gained popularity during D. Maradona’s time, will be remembered, as will the vintage Boca Juniors T-shirt or the legendary Napoli outfit marked with the number 10.

But Maradona would remain something else: a favorite symbol of the poor in Latin America, a man they considered theirs who spoke loudly about the shortcomings of the rich.

“It will be a long-held feeling for the people of Argentina’s streets,” said Juillard.

The image of the Argentine football legend is no less powerful than that of Che Guevara, the famous revolutionary born in the same country who became the leader of the Cuban and other Latin American guerrillas.

Marketing specialist Simon Chadwick added 1960s American rock star Jim Morrison to the company: “We still make money from Che Guevara and Jim Morrison, even though they died a long time ago (1967 and 1971). As with them, the name Maradona will retain economic value in terms of name, image and words.

The key question remains whether asset managers will allow themselves and others to earn this way. ‘

It may take some time to answer. Maradona did not talk about it all her life and did not leave a will before birth.

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