During the #FashionInTheMaking event, Artūras Zabas-Beissoul revealed an outrageous approach to fashion and remembered the way to Vogue


Artūras Žabas-Beissoul is surprised not only by his music, but also by his unique image. Love for music and fashion has led to the combination of two creative phenomena into one, Electrofashion – a combination of fashion, music and self-fulfillment – fashion that speaks music, music that speaks fashion – so the performer can describe this vocabulary.

Artūras Žabas-Beissoul / Photo: Paulius Peleckis

Artūras Žabas-Beissoul / Photo: Paulius Peleckis

The artist claims that he was always an individualist and that the path to the creative world was not easy. His stage clothes are often shocking, and in group photo sessions you can often see mysticism, non-standard decisions, deep reflections and even allegories of death: "I try to never do what is not interesting, which is invisible and untouched for me, and So often the stage clothes are shocked, I create and perform stage clothes, all suits are made of complicated materials, they often do not exist and are designed to be built – these are complicated mechanisms, unlimited fantasy and avant-garde. I express my individuality and message to the world. "

Asked how Einium, along with another member of the group, managed to get the first place in the prestigious Vogue, Arthur Zub-Beissoul says he is always going to make his dreams come true, so it was an experiment and agreement that they would achieve The pages of the prestigious Vogue magazine: "We committed ourselves to achieving this goal in half a year, and we succeeded." We met and started communicating with people from abroad, organized a group photo session in Ukraine and noticed us.

Artūras Žabas-Beissoul and Marya Palaikytė / Fot. Paulius Peleckis

Artūras Žabas-Beissoul and Marya Palaikytė / Fot. Paulius Peleckis

The photo session was avant-garde, because Vogue gives priority to individuality and exclusivity and immediately wanted to publish it. We were the first musicians to get there – then we realized that everything is possible. You just need to know how to define boundaries, have a clear goal and learn how to say something. "

Another plan and mission of the next artist is to organize the concert of the band on 27 April at Siemens Arena, not only with new songs, but also with avant-garde, sophisticated costumes. According to the artist, it is always important for the band to renew themselves and shock each time.

FashionInTheMaking is a permanent project of open lectures initiated by the University of Kazimieras Simonavičius, the only program of bachelor studies in the fashion industry in Lithuania. Every month, by June (selected Wednesday), experienced fashion managers will read lectures and invite you to discuss various topics related to fashion business and invite you to look at the world of fashion, interaction and discussion.

FashionInTheMaking lectures are free, but after initial registration. More information can be found at www.ksu.lt


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