The brand representing the company for seventeen years has been replaced by a modern version, sending the same message to both Lithuanian and foreign recipients in the media.
The renewal of the image of the new logo introduces the plans of the State Enterprise "Oro Navigacija" to strengthen its position in the international space, change the status of the company and interest the society in activities that affect many Lithuanians.
"Anyone who travels around Lithuania with a plane encounters an air navigation service provider, but when we hear that our name seldom tells us who we are and what we do, Mindaugas Gustys, the company's CEO, gives the reason for the change." our new, more modern and open image of the company to partners and the aviation community in Lithuania and the world, which is why the new brand is extremely informative and easy to encrypt. "
The company's representatives state that the optimal delivery of the company's activity, emphasizing the value and combining the universal function were discovered in the development of the new logo. The letters "ON", which are based on the logo, are not just an abbreviation of the company's name – they send in English information about continuous work and standby mode. Waves in the letter "O" are a symbol of a radio signal and a radar wave, underlining the specifics of the company's operations. The eye-catching combination of blue and gray combines the graphical history of the airspace controller with impressive stability, modernity and realism.
The new logo also marks a new stage in the history of air navigation. From the beginning of 2017, when Mindaugas Gustis became the manager of the company, the company's organizational structure was improved, organization and implementation of public procurement procedures were carried out, audit was carried out, and cooperation with national security institutions was strengthened. The company conducts surveys to understand the values and opinions of employees on various issues. According to the recommendations of the Organization for Economic Cooperation and Development, an audit committee was set up in the company this year, an anti-corruption management system was implemented.
The State Enterprise "Oro navigacija" belongs to the Baltic Functional Airspace Block (Baltic FOEB) established in 2012 by Lithuania and Poland, and from 2017 joined the European Technology Association ITEC.