Wednesday , January 20 2021

The United States is a record Black Friday online



Photo: ZUMA Press / Scanpix

This year, Americans hit stores on Friday, bringing online stores a record $ 9 billion. USD. However, the upcoming Cyber ​​Monday is expected to be the biggest amount ever.

Adobe Analytics estimates Americans made $ 9 billion online purchases on Black Friday. USD, i.e. 21.6% more than a year ago.

The company analyzes the sites of 80 of the top 100 retailers in the country.

“This year, the traditional Black Friday basket with consoles, telephones, smart devices and TVs has been supplemented with such goods as food, clothes and alcohol. These items were usually bought in stores, ”cites CNBC Taylor Schreiner, head of Adobe Digital Insights.

This year’s Black Friday has become the second largest online mass purchase in US shopping history. More were only sold last year’s cyber monday.

According to Adobe Analytics, on November 30 this year. we should see another record on Cyber ​​Monday. Analysts estimate that US consumers could spend between $ 10.8 billion and $ 12.7 billion in a matter of days. USD – mainly e. In purchase history.

This turnover would be 15-35% higher than on cyber Monday a year ago.

Lithuanian traders, who previously also announced discounts for Black Friday, this year tried to refrain from attracting discounts to stores and attract attention to e. Channels.

And a study by a British consumer rights group, which? It showed that nearly nine out of ten items on offer during the Black Friday sale could have been purchased for the same price or cheaper earlier this year.

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