Apple will release its own feature-length films in cinemas as part of its $ 4.99 a month streaming service
- Apple TV + will launch on November 1 and cost $ 4.99 a month to customers
- The companies will be showing major projects in cinemas, unlike rival Netflix
- Apple has committed to spending $ 2billion on exclusive content for the site
Apple's upcoming streaming service has received $ 2billion in funding from the tech giant to create original content and the companies is reportedly planning to release some of its future blockbusters in cinemas.
The move would see the iPhone manufacturer take a different approach to that of rival Netflix, who keeps its own content strictly in-house.
Sources close to the project tell the Wall Street Journal that some feature-length films will receive full theatrical releases in a bid to wrestle market share away from streaming behemoth Netflix.
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Months after revealing its most ambitious foray into services yet, Apple has finally finally more details on the TV +
It is reported that the traditional release for major projects will draw in big-name directors and producers.
'On the Rocks', starring Bill Murray and produced in partnership with 'Moonlight' producers A24, is thought to be among Apple's first major theatrical releases in mid-2020.
Apple, a late entrant to the streaming war, plans to launch its service called Apple TV + on November 1 for $ 4.99 a month.
This drastically undercuts Disney's price of $ 6.99 for its upcoming streaming offering, Disney +.
Netfix is even more expensive, at an entry price of $ 12.00.
Both the rivals have deeper libraries and years of experience in making hit shows.
Alfonso Cuaron won the best director Oscar for Netflix's Roma this year, which was given only a limited theatrical release.
Apple is spending $ 2 billion on original content this year but is still dwarfed by the industry leader Netflix, which has a reported $ 10 billion budget for content and 151 million paid subscribers.
Apple TV + will offer a number of highly-anticipated exclusives, including 'See' featuring Jason Mamoa and drama series 'The Morning Show,' produced by Jennifer Aniston and Reese Witherspoon.
Apple did not respond to a Reuters request for comment.
After the TV + was announced earlier this month, shares in Netflix fell 3.3 per cent while Disney, which controls Hulu and will release the Disney Plus streaming service later this year, dropped 2.3 per cent.
Apple has been generating hype for the TV service in recent months with trailers to some highly-anticipated exclusives, including 'See' featuring Jason Momoa and drama series 'The Morning Show,' produced by Jennifer Aniston and Reese Witherspoon.
The foray into TV and gaming comes as Apple tries to reduce its reliance on sales of the iPhone.
This summer marked the first time since 2012 that the iPhone did not make up 50 per cent of Apple's revenue.
'Our mission is to bring you the best originals stories from the most creative minds in TV and film,' Apple CEO Tim Cook said during the event.
People who purchase Apple products will get a special perk: one year free subscription to Apple TV +.
This applies to iPhone, iMac, and Apple TV.
The TV service will launch with a slew of shows and movies from the get-go, and more will be added each month, Apple says.
Apple TV + originals will be available to watch on or offline, and are ad-free.
WHAT SHOWS WILL BE AVAILABLE ON APPLE'S NEW NETFLIX-RIVAL STREAMING SERVICE?
Apple is making a billion-dollar bet on its own on-demand television service that launched in September.
The streaming platform, which will rival popular services Netflix and Amazon Prime Video, is set for release as early as next March, reports suggest.
Since October 2017, the companies has bought a dozen projects – nine of which have been green-lit for a full series.
The shows are backed by a budget that is set to top $ 1 billion (£ 760 million).
The programming would only be available on a subscription channel, most likely bundled with the company's existing Apple Music streaming service.
They include –
- A psychological thriller by 'The Sixth Sense' director M. Night Shyamalan about a couple searching for a lost child.
- A drama series about a network morning show starring Jennifer Aniston and Reese Witherspoon.
- A series on the life of hip hop magnate Dr Dre called Vital Signs.
- A drama series from 'La La Land' director Damien Chazellae.
- A revival of Steven Spielberg's critically acclaimed 1985 anthology series 'Amazing Stories'.
- A space drama from Battlestar Galactica creator Ronald D. Moore.
- The company is also working on projects with comedienne Kristen Wiig and Academy Award-winning actress Octavia Spencer.
According to sources close to the project, several of the projects have been delayed by Apple, which has pushed back on mature content.
M. Night Shyamalan's show has reportedly been pushed back because Apple requested the removal of crucifixes from the house of the main characters.
The news network drama series has also been pushed back because execs were hoping for a more 'upbeat' show.
Vital Signs has been canceled completely after Apple CEO Tim Cook took issue with scenes featuring cocaine, an orgy and 'drawn weapons'.