Mixer Season 2 offers a clear path to the monetization of streaming video games


Mixer, Microsoft's live website, fights Amazon Twit to win the hearts and portfolios of game streamers.

Thanks to the newly introduced packet of new features, Mixer tries to position itself as the best place for viewers to support their favorite streamers and streamers to prosper. The update, which the mixer calls "season 2", focuses on promoting new ways of interacting on the platform and in more ways to make the streamers earn revenue.

Live streaming has an undeniable impact on the way people, especially video game fans, interact with entertainment and build a community. By engaging directly with the public, popular streamers were able to create their own communities on platforms such as Mixer, Twitch and YouTube, without constant reliance on specific games. However, in order to be successful, not just popularity, streamers have to find ways to make money on their recipients.

Read more:Twitch raises incentives for creators

Video game hubs are primarily dependent on monthly subscribers and revenue donations, due to inconsistent advertising returns when they are broadcast. In April 2017, Twitch, the most popular platform for live streaming in video games, introduced a virtual currency called Bits, which allows players to officially donate to multiple streams at smaller intervals. Each devoted Bit equals one cent earned per streamer; Twitch charges $ 7 for 500 bits, which means they earn around $ 2 for every $ 5 passed on to different streamers in bits.

Twitch users can buy bits to support their favorite streams.

Only Twitch partners and partners, streamers with documented achievements, are entitled to receive revenues from subscriptions and bit subsides. On YouTube, any creator with a Google AdSense account can qualify for ad revenue, and some games channels can now access subscription options. Mixer Season 2 offers streamers a more direct path to monetization thanks to a more extensive currency system and better incentives for viewers who want to support creators.

Here's how 2 Mixer's currencies will work

After launching season 2, Mixer plans to use two separate virtual currencies that allow viewers to handle their favorite streams in different ways. Users of the mixer can passively earn one currency, called "Sparks", by watching streams or streaming. Sparks can be used to trigger special chat interactions, called abilities that include animated stickers, GIFs, simple games, and other effects appearing above the Mixer overlay. The effects are much more involved and intentionally more interactive than the emits offered by Twitch.

The skill tray shown above allows viewers to spend sparks on various stickers and effects.

Sparking during watching will help to increase the channel of the creator, and streamers will be entitled to pay after reaching certain checkpoints. The second currency, the "Embers" Mixer, has not been released yet, but will be available only for the purchase of cash. Embers will be able to unleash exceptional skills and can be used to direct streamers.

Serpentines receive clear financial rewards when viewers use their sparks on the channel.

Whether it's Sparks, Embers or Bits, the goal of the currency is to get viewers to support what they're watching. In the second season, Mixer plans to provide an additional incentive for sparks thanks to the viewer's progression system. Spewing with the same streamer will give the viewer more access to more unique channel-specific abilities and benefits.

Behind the scenes, the mixer will also implement automatic bit rate switching to get a smoother visual experience from mobile devices or less stable internet connections. Developers will also have more control over the streaming stream thanks to the implementation of the RTMP standard used by Twitch and YouTube and the adoption of the FTL Mixer stream protocol on more devices.

The team of mixer programmers plans to release Embers and the viewer's progression system in the coming weeks, while strengthening other improvements in season 2. Sparks and skills are now available on the platform, and developers can use their new tools to set clear goals for their stream. Visit the Mixer to learn more about Season 2 and try out the Microsoft streaming platform for yourself.


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