A veteran of the American festival Andy King, who scored fame earlier this year thanks to his involvement in the Fyre Festival fiasco, wondered about the difficult industry, saying that things "cannot be what they are" and that an ecological approach may be a solution to some key problems.
With almost 30 years of experience in organizing events such as the Leonardo DiCaprio Foundation and the America's Cup, King travels to Australia next month to give a speech at BigSound, the annual music industry conference in Brisbane.
"The music festival industry is broken and can no longer be addicted to drugs and waste," says King.
As a space that has experienced such cracks in recent years – especially in New South Wales, where concerns about drug-related deaths, police action and security costs have led to many closures and cancellations of festivals – King, who has been a supporter of zero waste for years has been selling "Sustainable development" as a potential aid.
* The Netflix Fyre Festival documentary sheds light on our failures as people
* Why 50 years later Woodstock is both a landmark festival and a warning
* Over $ 190,000 in funds raised for the Fyre Festival caterer remain without money
* Two Fyre Festival documentaries showed how easily we are all cheated
"I just say, listen, here's what I do – we are going to announce a music festival here in the United States, it will be zero waste, we will support local farmers, local chefs, local music performances, we will focus on our impact on society and the environment and we will it's going to be sexy and fun, "says King.
"I feel like generation Z and generation of millennia, they want to take a job that will improve their well-being, help the planet … In my view I am trying to inspire young organizers to do the right things and to introduce the music festival industry in a new direction."
It is no wonder that the "new direction" may seem attractive to King: it has been just over six months since the document highlighting his role in the condemned Fyre festival turned him into a viral star. Discussing his participation in the 2017 event, King evokes Woodstock mythology to explain his unwavering optimism before the festival collapsed.
"I had two brothers [at Woodstock] who gave me a live coverage of exactly what happened and kept thinking, "Nobody talks about cars on the highway, mud slides, drug overdoses – no one!" They just say it's the most successful music festival in history, "recalls King.
"And I thought," You know what? S … if Woodstock survives, Fyre will succeed. " And it pushed me every day. "
Of course, which could be an understatement of the generation, Fyre failed.
On a crazy weekend in April 2017, the "Luxury Music Festival" imploded amidst deceptive management, when participants – many of them influence social media – were left unattended on a desert island in the Bahamas.
The unfortunate festival quickly evolved into a $ 100 million class action lawsuit, and founder Billy McFarland was sentenced to six years in prison for wire fraud last year.
It is strange that King, who was brought as an event organizer to the festival only six weeks before its unsuccessful premiere, was just the beginning.
When Netflix debuted the documentary Fyre: The biggest party that never happened In January this year, the 57-year-old became an unlikely viral hero thanks to a special anecdote that lit up the festival's madness.
In a reserved dead person, King disclosed how much he is ready to do to save the event: namely, agreeing to McFarland's alleged request to offer sexual favors to a Bahamian customs official to obtain $ 175,000 Evian bottles spent at the festival.
The social media has won the incredible dedication of the king "whatever you need". The viral note led to the creation of a new podcast of famous people titled Mouthwash and reality show broadcast on Netflix in 2020.
"Both my business partner and my lawyer thought it would ruin my career," says King about his first plea to the filmmakers to remove the title. "We didn't know much about it [it] make me one of the most popular people in pop culture. "
Months deep into the viral 15 minutes King – who says he received a "text here and there" from McFarland in prison in New York's medium security prison in Otisville – says he looked at a positive outlook, a lesson from all defeat.
"I'm now entering the stage in front of 5000 people, whether I'm in Moscow, Berlin or Australia, and say:" I'm the biggest visible failure in pop culture. " But guess what? You will learn more from your setbacks than from any success. "