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The biggest shopping day of the year – that Kiwi doesn't know about



Last year, Singles Day NZ Post delivered almost three parcels per second, but despite the shopping day's shopping success here and around the world, many Kiwi still don't know what it is.

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Singles Day, 11.11, as is commonly known in China, celebrated on the 11th day of the 11th month of the year, is considered the largest shopping day of the year, surpassing the commercial success of Black Friday and Cybernetic Monday.

Every year, billions of dollars are spent on November 11, as well as in the preceding period, thanks to Chinese internet giants Alibaba and JD.com, who in the past 10 years have made it a global shopping extravaganza.

Singles Day began as a Valentine's Day movement in the 1990s. It is now an important event in the global retail calendar.

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Alibaba achieved sales of USD 30.8 billion (USD 48 billion) last year on Singles' Day, while New Zealand retailers attending the event generated millions of dollars in revenue from online sales. Ecostore, a cleaning products company, sold a product worth USD 2.36 million on November 11, while Fonterra obtained USD 28 million for the sale of Anchor dairy products and Anmum milk powder.

But despite the success of the commercial shopping festival for local retailers, 73 percent of New Zealanders have not heard of Singles' Day, according to PriceSpy's price list and comparison engine.

This figure fell compared to last year, when 76 percent of Kiwi said they had not heard of the shopping festival.

A PriceSpy study found that only 12 percent of Kiwi bought something on Singles' Day – but awareness is expected to increase as 11/11 develops.

Singles Day was transformed into a shopping holiday in 2009. Only 27 buyers took part in the 11/11 Alibaba festival 10 years ago, compared with over 180,000 brands last year.

Alibaba predicts that 500 million buyers will attend 11/11 this year, compared to around 100 million registered last year.

Bryan Dobson, director of marketing at NZ Post, said that singles day was beginning to catch up in New Zealand. He said that Singles Day began a busy period for the state-owned enterprise.

"While Black Friday and Cyber ​​Monday are still dominating online shopping days in New Zealand, we expect Singles Day this year to be bigger than ever because Kiwi consumers and e-tailers are getting into fashion," said Dobson.

New Zealand retailers made millions of dollars on Singles' Day last year. Photo / Getty Images
New Zealand retailers made millions of dollars on Singles' Day last year. Photo / Getty Images

More kiwis spent and shopped online more often, and holidays such as Singles' Day, Black Friday and Cybernetic Monday have become the "main factor" in online shopping habits, according to the latest NZ Post report.

Last year, NZ Post delivered on average almost three packages per second. A total of 14.5 million parcels were delivered in November and December.

About 1.8 million kiwis bought on the Internet last year, spending a total of $ 4.2 billion, with a significant portion of this spending requiring products to be delivered.

In 2018, online shopping increased by 16 percent – eight times faster than in stores.

"NZ Post is expecting another record-breaking online shopping season this year and will increase our efficiency to cope with the huge number of packages that are already beginning to arrive through our network – including 185 additional flights, 27 additional trucks, 1,500 additional delivery runs, 200 additional cars vans and hundreds of extra people, ”Dobson said.

NZ Post delivered over 78 million parcels last year.


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