According to recent rumors, the new generation of AMD Navi video cards to be announced on Monday at the opening of the Computex 2019 exhibition will be called Radeon RX 3080 and RX 3070. The names were chosen by the red. Thanks to such model numbers, it will be possible to balance graphics processors effectively The latest generation NVIDIA, the older versions of which are GeForce RTX 2080 and RTX 2070.
In other words, AMD will once again perform the same trick as in the processor market, where Ryzen processors are divided into subclasses of Ryzen 7, 5 and 3, similar to Core i7, i5 and i3, and chipsets have numbers one hundred higher than Intel same grade. Of course, such parasitism on the names of competitors' products brings some dividends, and some buyers, by looking at digital indexes, change their choice in favor of options with higher numbers in the fields. Therefore, the desire for AMD to use the names Radeon RX 3080 and RX 3070 is understandable.
But if Intel reacted to such marketing tricks quite condescendingly, pretending that they simply do not notice them, in the case of NVIDIA such focus can pose some problems for AMD. The fact is that at the beginning of May, NVIDIA lawyers filed an application EUIPO (Office of the European Union on Intellectual Property – an agency dealing with the protection of intellectual property in the European Union) application for the registration of trademarks "3080", "4080" and "5080", at least on the computer graphics market. In the case of a positive decision on this application, the company may be able to block the use of such numerical indicators in the homogeneous products of competitors in the territory of 28 European Union countries.
Interestingly, NVIDIA has never resorted to registering numerical indices, only protecting brands in the form of "GeForce RTX" and "GeForce GTX". Now the company is seriously concerned about the possibility of "omitting" its traditional numbers. In addition, NVIDIA representatives have even developed some media activities and shared the site PCGamer detailed comment that the right to use numbers 3080, 4080 and 5080 rightly belongs to them: "GeForce RTX 2080 appeared after GeForce GTX 1080. Of course, we want to protect trademarks that continue the sequence"
Of course, the attempt to register numbers by NVIDIA raises a very natural question whether it is legal at all. In the history of the computer industry, there have been cases in which one of the computer equipment manufacturers tried to register trade marks from numbers. For example, at one point Intel tried to obtain exclusive rights to use the numbers "386", "486" and "586" on behalf of processors, but eventually failed.
However, the registration of numeric characters is quite acceptable even in US law. In addition, NVIDIA has submitted an application to the European Office, whose rules clearly state that the European trademark "it may consist of any characters, in particular words or pictures, letters, numbers, colors, the shape of the goods and their packaging or sounds"In other words, the probability that NVIDIA can get exclusive rights to use 3080, 4080 and 5080 numbers in video card names really exists.
Will AMD have time to react to such a return? We're already learning the day after tomorrow.
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