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Carrefour: Partnership for online sales in Africa



(CercleFinance.com) – Carrefour announces a partnership between two international partners, Majid Al Futtaim (MAF) and CFAO Retail, and Jumia, the leading e-commerce provider in Africa. This allows the distribution's French glove to reinforce its presence on this continent.

Through this partnership, Carrefour's two partners can market their products through Market Place Jumia in four African countries (Cameroon, Ivory Coast, Senegal and Kenya). Majid Al Futtaim has over 250 shops in the country. The Middle East and Africa, including six in Kenya, while CFAO Retail is represented in French-speaking Africa with three branches in Côte d'Ivoire, one in Cameroon and an opening in Senegal for the first quarter of 2019.

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