England was punished with a four-digit penalty for crossing the center line as they lined up V to face the hook before the Rugby World Cup semi-final against New Zealand.
World Rugby rules stipulate that teams must remain on their own half of the field to receive the challenge.
Judge Nigel Owens and his team had to lead several players from England when they strayed halfway.
England won the match 19–7 and will play in South Africa in the Saturday final.
World Rugby said England violated the tournament's rules 'related to cultural challenges'.
In 2011, France formed the shape of an arrowhead and advanced to New Zealand by hooking up to the Auckland World Cup final, followed by a £ 2,500 fine for breaking the "cultural ritual protocol".
England broke from her usual stance side by side and instead positioned herself in a V-shape, with two teeth protruding towards All Black to get a hook.
Captain Owen Farrell said that England had planned their response to show New Zealand that they would not have everything their own way.
"We didn't just want to stand in line and let them come to us," said Farrell, who apparently smiled during the hooks.
Center Manu Tuilagi added: "Everyone wanted to show that we are ready and together. I think it's something other than Eddie [Jones] he suggested. "
While New Zealand captain Kieran Read said the hook pickup in England "had no effect" on the match,
The YouTube World Rugby movie titled "England's Amazing Response to the New Zealand Intense Hook" has been watched over four million times.
England's fine will be donated to charity.