Gears 5, the game with an M rating, will not include any smoking performances after the efforts of the anti-smoking organization in favor of ELeague, which is the owner of the rights to broadcast to the eSports in the game.
The variety first reported a change on Friday, although it is not clear whether Gears 5 Characters would be shown smoking before the Truth Initiative contacted Turner, the owner of ELeague. Rod Fergusson, director Gears 5 The Coalition studio, tweeted on Friday evening, after the story appeared that he had long been opposed to smoking in the light of the fact that his father, a smoker, died at the age of 38 when Fergusson was four. Concept art for 2008 Gears of War 2 Perhaps he showed the character smoking, but "I stopped it" before appearing in the game, said Fergusson.
To be honest, this is not entirely accurate. From the beginning I was against smoking and worked hard so as not to become part of our franchise. Have you ever noticed that Dizzy's concept for Gears 2 has a cigarette, but the actual character in the game does not? I stopped it. https://t.co/KahohpMH3A
– Rod Fergusson (@GearsViking) July 12, 2019
My dad was smoking. He died of a heart attack at the age of 38. I was 4 years old.
– Rod Fergusson (@GearsViking) July 13, 2019
Gears 5 is now in the middle of the ELeague Gears Summer Series Invitational, broadcast on Twitch. The tournament is sponsored by Truth Initiative. This is the first time fans can see it Gears 5, September 10 on Windows PC and Xbox One. Gears 5 will start the technical test on Friday, July 19, and will continue this weekend and the next (from July 26 to July 29).
To Variety, director Turner defended the focus on removing tobacco from the game, which will continue to be full of bloodshed and violence. "After removing these images, this has an effect," said Variety, Seth Ladetsky, head of Turner Sports Digital. Ladetsky said research has shown a correlation between smoking rates among young viewers and their image in the popular culture they consume. The Truth initiative has recently gone from video games to locate tobacco there, given how young demographics are tilted regardless of game rating.
In 2006 there were seven Gears of War titles evaluated by ESRB, which start in 2006. All are rated M, none have content descriptors for tobacco or any other substance (alcohol or drugs).