Today before, 9to5Google directed us to a blog post from Google announcing the new feature of Google Maps: news companies. After expanding to iPhone & # 39; and Android, a new "message" button will appear on the left pull-out drawer that lets you send messages to companies that you find on Google Maps.
A company that wants to participate must use Google's "My Company" verification system and its associated application to send and receive messages. This app has just been changed, like Adweek notes – making it a more comprehensive store for small businesses that can update its data for Google and talk to customers.
I will just tell you now that I have some conflicting feelings about this new feature and intend to investigate them together.
First of all: it seems to be a really useful function. Often, I just wanted to ask a shop or restaurant for a quick question that is not included on their website and would be willing to wait for a response. I've been listening to a colleague over the last few days Limited Call local businesses one by one to find out if they still have respirators in case of fires in Northern California. Sending text messages can theoretically be more convenient for everyone involved. It is a little less broken for a store employee, simpler for the customer. Net-net: nice.
But secondly, we should make an easy joke that Google can not stop launching new communication platforms while basic The messaging platform strategy is still a mess? Yes, yes, we will. Hangouts does not work for customers, and Allo is "paused" and RCS The chat has not yet started in the USA in all major operators. Neither AT & T nor Verizon will commit themselves to the date of commissioning. (I asked them both this week).
I capture the RCS not only because of the low-cost shot, but also because it is a good example of how the "news business" quickly becomes big business. It is part of the RCS chat plan, it exists inside Facebook Messenger and iMessage and is a big part of a possible business plan for WhatsApp. It makes sense that Google will want to be in this space and, frankly, it makes sense to put it in Maps instead of in another messaging application. According to Google notes, business messages in the chat are separated from personal messages.
So let's leave the message aside and let Google say that. He can not press harder on business messages in Android messages because he can not use RCS because he gives control over his messaging platform to the whims of his business partners. Placing business messages on Google Maps is a good solution in this context. In any case, this messaging feature already existed, and the message is that you can reach it on Google Maps.
But that brings me to my third feeling: what the hell is going on with Google Maps? It becomes overloaded with so many features and changes in the design that it is increasingly difficult to get hints. There is group planning, there is a social "watch" button for local businesses, you can share your ETAThere is a redesigned chapter of "Explore" and there is almost no way to show this damned path near the target without three full minutes of desperate tweaking, enlarging and re-enlarging.
Google Maps is starting to look like the Big Blue Facebook app: it does too many things, most of which you can not remember – let alone find. https://t.co/lE3dQy6itn
– Dieter Bohn (@backlon) October 25, 2018
It inflates what I'm talking about. This is the equivalent of Google Big Blue because Facebook calls its flagship application that does a thousand things in countless strange nooks and crannies. It seems that Google wants to kill Yelp once and for all, but he can not let anyone see how hard it is, so he just slowly moves these things to Google Maps.
These are my feelings about Google adding the messaging functionality to Maps, which altogether seems pretty good. Thank you for experiencing them with me.