Independent contractor of FedEx Corp. unloads parcels from a delivery truck in Cyber Monday in New York, USA, Monday 2 December 2019.
Michael Suddenly | Bloomberg | Getty Images
According to Adobe Analytics, Christmas shoppers went online on Monday and spent $ 10.8 billion, setting the record for the biggest ever online shopping day in the US.
Spending on Cyber Monday increased by 15.1% year-on-year, according to Adobe, which analyzes transactions on the sites of 80 of the top 100 US online retailers.
However, for many retailers this year, one-day online shopping has a diminished role due to the coronavirus pandemic. Many major retailers such as Walmart and Target started their contracts in mid-October to coincide with Amazon Prime Day and plan to have more in the coming weeks. And on Black Friday – a one-day event that typically centers around stores and malls – customers made a lot of purchases on companies’ websites, not in person.
The shift to online shopping has also diminished the importance of some of the common metrics observed by companies, analysts, and investors: long lines and heavy shopping crowds on Black Friday.
According to Adobe, Thanksgiving and Black Friday also set records for online shopping. Online spending rose almost 22% year-on-year to $ 5.1 billion on Thanksgiving. On Black Friday, online spending increased by about the same amount, totaling $ 9 billion.
As shoppers purchased popular items such as Hot Wheels, Lego sets, and Apple AirPods, Adobe noticed that many were making these purchases on their smartphones, and a growing number were downloading online purchases via curb pickup.
Spending on smartphones accounted for 40% of total e-commerce spending on Black Friday and nearly half on Thanksgiving. Online shopping pickup at brick-and-mortar stores and at the curb increased 52% on Black Friday year-on-year as shoppers tried to avoid or reduce the time spent in stores during the pandemic.
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